``Do It Like Europeans Do`` programme on China, Japan and South Korea

The project was started on March 13, 2020 and was completed on April 30, 2023.

Services provided: Program management and administration services, product promotion and information work: organization of tastings, business visits, product presentation at exhibitions and other public relations activities.

The Programme strategy aims to increase the market share of Union agricultural products in third countries of the East Asia with large population and high growth potential – China, South Korea and Japan. The main objective of the Programme will be achieved through the following specific objectives:

  • Improve recognition and identification of EU organic logo through increasing awareness on

EU organic labelling rules and control system.

  • Increase consumer understanding of the Union quality schemes of Protected designation of

origin (PDO) and Protected geographical indication (PGI).

  • Improve trust in quality of EU food and beverage products through increasing awareness on

EU food safety and quality control system.

The overall budget of the project is 3 019 283,00 Eur. Financial aid: 80% of all expenses.

``Gifts from Europe`` programme on the Ukraine and Kazakhstan

The project was started on January 20, 2021 and will be completed on December 31, 2024.

Services providing: Program management and administration services, product promotion and information work: organization of tastings, business visits, product presentation at exhibitions and other public relations activities.

The Programme strategy aims to increase the market share of Union agricultural

products in the third countries in Asia with large population and high growth potential – Kazakhstan and Ukraine. The main idea of the programme is to strengthen positive emotional ties of Ukraine and Kazakhstan inhabitants with EU and its food. Since the exporters of proposing countries are quite active in target markets the programme is a balanced set of actions mostly attributed to consumer auditory: on-line advertising, tastings and information displays at POS, promotion out of POS. However, a set of activities with aim to expand distribution network and directed to business auditory (importers, wholesalers and retailers) are also foreseen:  participation in target market food fairs, B2B meetings, events for professionals and on-line activities.

The overall budget of the project is 2 556 692,00 Eur. Financial aid: 80% of all expenses.

``Welcome to European Food Oasis`` programme on the UAE

The project was started on January 16, 2023 and will be completed on January 16, 2026.

Services providing: Program management and administration services, product promotion and information work: organization of tastings, business visits, product presentation at exhibitions and other public relations activities.

The Programme strategy aims to enhance the competitiveness of the EU agri-food sector and to increase exports of the EU food and beverage products to the United Arab Emirates (the UAE) that is one of the strongest economies in the Middle East, regional trading and tourism hub.

Programme’s target groups – final consumers and food trade professionals. Programme strives to boost demand for the EU agri-food production among the UAE consumers by promoting the EU produced agri-food products in terms of: quality and safety (EU food products comply with strict standards and controls, and are traceable from farm to fork); authenticity (EU food products are authentic and benefit from protected designations of origin or geographical indications); sustainability – EU pushes for more sustainable agricultural practices with special emphasis on organic production.

The overall budget of the project is 1 657 729,00 Eur. Financial aid: 80% of all expenses.

``Do It Like Europeans Do 2`` programme on Japan and South Korea

The project was started on January 1, 2024. Duration of the programme is 36 months.

Services providing: Program management and administration services, product promotion and information work: organization of tastings, business visits, product presentation at exhibitions and other public relations activities.

The implementation period of previous DOLIKEEU project ends on 05-2023. After a half period of the implementation of Programme DOLIKEEU, the impressive increase in Programme‘s product basket export from Lithuania and Bulgaria (LT & BG) to the target markets of Japan and South Korea was recorded: export from LT & BG to Japan increased by 62.3% from 4,96 mio. EUR (2018) to 8,05 mio. Eur (2021); export from LT & BG to the South Korea increased by 62.3% from 4,96 mio. EUR (2018) to 8,05 mio. Eur (2021). Given the noticeable Programme’s impact, constant growth of GDP and dependence on imported food and beverage production, a decision was made to continue the implementation of the Programme in Japan and South Korea.

The main objective of the Programme is to enhance the competitiveness of the EU agri-food sector and to increase exports of the EU food and beverage products to the selected third countries. This will be achieved by introducing consumers of target countries about the main characteristics of the EU food and beverage products in terms of their safety, authenticity and sustainability, presenting the EU quality schemes and the EU organic production methods. The expected primary impact – increase in export value of the Programme product basket from Lithuania and Bulgaria to Japan and South Korea.

The overall budget of the project is 2,459,544 Eur. Financial aid: 80% of all expenses.