The project was started on March 13, 2020 and was completed on April 30, 2023.
Services provided: Program management and administration services, product promotion and information work: organization of tastings, business visits, product presentation at exhibitions and other public relations activities.
The Programme strategy aims to increase the market share of Union agricultural products in third countries of the East Asia with large population and high growth potential – China, South Korea and Japan. The main objective of the Programme will be achieved through the following specific objectives:
- Improve recognition and identification of EU organic logo through increasing awareness on
EU organic labelling rules and control system.
- Increase consumer understanding of the Union quality schemes of Protected designation of
origin (PDO) and Protected geographical indication (PGI).
- Improve trust in quality of EU food and beverage products through increasing awareness on
EU food safety and quality control system.
The overall budget of the project is 3 019 283,00 Eur. Financial aid: 80% of all expenses.