On June 12, 2024, our agency together with Baltic Gastronomy Leaders and Wellygo successfully organized a networking event in Seoul, South Korea, designed to introduce European food and drink brands to key players in the South Korean market. This exclusive event, held in conjunction with the Seoul Food 2024 exhibition, offered European brands an invaluable opportunity to connect directly with South Korean market experts and high-profile distributors.
The event was strategically scheduled for the evening, right after the exhibition doors closed, ensuring that EU brand representatives, already present in Seoul for the trade show, could efficiently engage with South Korean business professionals. This not only maximized the use of time and resources for both parties but also provided a more intimate and focused setting for detailed discussions and business negotiations.
The core focus of the evening was 1:1 business matching sessions. These meetings enabled EU brands to have direct and meaningful exchanges with potential South Korean business partners. The conversations went beyond surface-level introductions, delving into specific business needs, market expectations, and potential collaborations. The South Korean guests, all industry veterans from the food and beverage sector, shared crucial insights into local consumer preferences, market trends, and distribution channels, offering European brands a valuable first-hand look into the opportunities and challenges within the South Korean market.
Our agency is proud to facilitate these vital connections, helping European food and beverage brands expand their presence in one of Asia’s most dynamic markets. Based on the success of this event, we look forward to hosting more such engagements in the future, fostering stronger ties between Europe and South Korea in the food and beverage sector.
With the demand for high-quality European food and drink products increasing globally, this networking event marks a significant step in solidifying our agency’s position as a leader in international food and beverage marketing and communications. We remain committed to supporting our clients’ global expansion through expertly curated events, providing them with the tools and opportunities to thrive in new markets.
For more information about our future events and services, stay tuned to our news section or contact our team for details.
